About Us

Equity by La Crosse is a joint venture between Equity Industries and La Crosse McCormick.  We have joined forces to create a powerful one-stop source for all your clock needs.  Together we have over 75 years of clock manufacturing and marketing experience ready to serve you.

Equity Industries began supplying the US clock market in 1959; First keywounds, then the first quartz movement introduced to the United States.  We now offer a full range of analog, LCD and LED alarm clocks with multiple features and price points.  We are well recognized in the industry for expertise in the entire process of developing, manufacturing, and marketing revolutionary product.

Founded in 1985, La Crosse McCormick is a multi-national company with a small-town philosophy of serving our customers with our state of the art distribution center and customer help center. We introduced radio-controlled clocks to the US market in 1991 and have continued to design, manufacture and distribute specialty timepieces to North American retailers.

Equity Industries and La Crosse McCormick have worked together successfully on select accounts for over ten years.  Now we bring the best of our new powerhouse team to clock departments throughout all channels of trade.  We offer retailers a seamless solution from product design through order fulfillment.  Our in-house customer support center ensures that our customers are satisfied.